This advanced WordPress course is for those who already have a solid grounding with the basics of WordPress and wish to take their websites further using the latest online marketing techniques combined with the best features of WordPress. The course is not for experts, but reinforces and builds on what has been learned in the introductory course.
Topics Covered Include…
Themes and Plugins
- Getting the best out of the Genesis framework
- Configuring and Customising Genesis Child Themes
- Using featured images, pages & widgets for the perfect design & homepage
- Run an Online Store with the leading eCommerce Plugins
- Run and Sell Events, Tickets, Courses or Holidays with the Events Manager Plugin
- Advanced Website Forms with Contact Form 7
- Advanced Widgets
Advanced WordPress
- Editing and Optimising Images for WordPress
- Portfolios, Screengrabs and Image Galleries
- Videos and Screencasts
- Using WordPress Multisite
- Making money with affiliate schemes
Increasing Traffic and Conversions
- Search Engine Optimisation
- Getting Links into your Site
- Advertising with Google AdWords
- Advertising with Facebook
- Tracking Conversions
- Using Google Analytics
- Email Marketing with MailChimp
Please note this course outline is a guide and not all elements will be covered in extensive depth. If there are any other subjects you would like to see included on the advanced course, please let me know here and I will consider including them.
Price
This course will be priced at £495, but discounts will be available for earlybird bookings and previous attendees of the introductory course.
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