This advanced WordPress course is for those who already have a solid grounding with the basics of WordPress and wish to take their websites further using the latest online marketing techniques combined with the best features of WordPress. The course is not for experts, but reinforces and builds on what has been learned in the introductory course.
Topics Covered Include…
Themes and Plugins
- Getting a beautiful design and homepage with the Genesis framework
- Configuring and customising Genesis child themes
- Using image sliders, featured images and advanced widgets
- Advanced forms with Contact Form 7
- Run an online store with the leading eCommerce plugin, WooCommerce
- Run and sell events, tickets, courses or holidays with The Events Calendar plugin
Advanced WordPress
- Editing and optimising images for WordPress
- Portfolios, screengrabs and image galleries
- Layouts, columns and tables
- Using buttons and icons
- Advanced videos and screencasts
- Running a network of sites with WordPress Multisite
- Generating better website revenue with affiliate marketing
Increasing Traffic and Conversions
- Speeding up your website and speed testing
- Search Engine Optimisation
- Getting links into your site
- Advertising with Google AdWords
- Advertising with Facebook
- Tracking conversions
- Using Google Analytics
- Email marketing with MailChimp
Please note this course outline is a guide and not all elements will be covered in extensive depth. If there are any other subjects you would like to see included on the advanced course, please let me know here and I will consider including them.
Price
This course is priced at £245, but attendees of the basic course can get tickets discounted to £125.