This advanced WordPress course is for those who already have a solid grounding with the basics of WordPress and wish to take their websites further. Learn all the best features of WordPress combined with the latest online marketing techniques. The course is not for experts, but reinforces and builds on what has been learned in the introductory Learn WordPress in a Day.
Topics Covered Include
Advanced WordPress and how to…
- Build stunning homepage layouts and use advanced widgets
- Use image sliders, featured images and hero/background images
- Create columns and do advanced formatting
- Use buttons, icons and effective “calls to action”
- Crop, resize and optimise images for WordPress
- Image galleries, portfolios, screengrabs and tables
- Beautifully display your clients, logos, testimonials, team & FAQ
- Get a beautiful design and homepage with the industry standard Genesis framework
Advanced WordPress plugins and how to set up…
- Advanced forms and store messages with Contact Form 7
- An online store with the leading eCommerce plugin, WooCommerce
- Events – run any type of event and sell tickets with the leading events calendar plugin
- The leading page builder plugin – a free, drag-and-drop tool that works with all good themes
- Membership and Appointment plugins
- The leading Live Chat plugin
- Advanced videos and screencasts
- A network of sites with WordPress Multisite
- Generating better website revenue with affiliate marketing
Increasing Traffic and Conversions
- Speed up your website and speed testing
- Keyword Research – planners and tools
- Search Engine Optimisation
- Getting links into your site
- Advertising with Google AdWords
- Advertising with Facebook
- Tracking conversions
- Using Google Analytics
- Email marketing with MailChimp
Please note this course outline is a guide and not all elements will be covered in extensive depth. If there are any other subjects you would like to see included on the advanced course, please let me know here and I will consider including them.
Price
This course is typically priced at £245, but attendees of the basic course get tickets discounted to £145.
